Sometimes, even the most promising start-ups find themselves prematurely ending their journey. Such is the case with Post News, the microblogging site that emerged following Elon Musk’s infamous Twitter acquisition. Barely 18 months after its beta launch, Post News announced its final sign off. Let’s dive into the key insights and takeaways from this unexpected turn of events.
1. High Potential Doesn’t Always Mean Longevity
Post News was perceived as an exceptionally promising platform when it surfaced post Elon Musk’s Twitter takeover. It exhibited a lot of potential due to the successful background of its founder, Noam Bardin, former CEO of the popular GPS app, Waze. Despite the initial hype and promise, the company’s journey was unexpectedly short-lived, reminding us that potential sometimes falls short of ensuring survival.
2. Rapid Growth isn’t Guaranteed
Growth is always the ultimate dream for any newborn company. However, as taught by the Post News case, quick growth isn’t always a guarantee. Despite a fruitful inception period, Post News reported a lackluster growth performance, leading to its eventual demise.
3. Timing Isn’t Always Everything
It’s often argued that timing can make or break a start-up. Post News burst onto the scene in the wake of Elon Musk’s Twitter buyout, a period characterized by heightened attention to social media platforms. Despite this seemingly perfect timing, Post News was unable to capitalize and secure its foothold in the industry.
4. Industry Space Is Competitive and Merciless
The end of Post News’ journey delineates the cutthroat nature of the social media arena. With giants like Twitter, Facebook, and Instagram dominating the field, breaking into this landscape, and more importantly, staying relevant, is an arduous task. Unfortunately, Post News couldn’t make the cut.
5. Even Icons Can Fall
Noam Bardin’s success with Waze had shaped expectations of another winning project. However, having a distinguished individual at the helm isn’t always enough to guarantee success, reminding us that even industry icons can falter.
6. Failure is Part of the Journey
The untimely closure of Post News emphasizes that failure, while disheartening, is an integral part of the entrepreneurial journey. It doesn’t signify the end, but rather, is a platform for essential learning for future ventures – a proof that stepping stones towards success are often cloaked in the garment of failure.
Despite the unfortunate closure, there is no denying that the journey of Post News provided valuable lessons for budding entrepreneurs and the start-up ecosystem. As we bid adieu to Post News, we can also appreciate the wisdom gleaned from its venture, understanding that every step, be it forward or backward, leaves a footprint in the sand of knowledge.
Credit: BBC. TechCrunch, Reuters
