There’s no denying that Amazon’s behemoth status in the tech industry is down to its capacity to continually innovate and connect services in the most user-friendly way possible. And, in a brand-new development, Amazon is blurring the lines between entertainment platforms, Audible and Prime Video. This step is designed to enhance user experience, creating a more seamless integration between the retailer’s entertainment services. The concept is simple: What you watch influences what you hear.
This presents an exciting shift in Amazon’s approach. So, to help you navigate these new developments, here are the most noteworthy takeaways.
1. A New Connection Between Visual and Auditory Worlds
Amazon’s Audible and Prime Video services have always co-existed with distinct boundaries. However, if you’ve wondered how one could influence the other, you’re in for a treat. Amazon is currently testing a feature that tailors your audio content based on what you watch. Therefore, your favorite shows or films could soon direct what fills your ears during your commute or downtime.
2. Leveraging User Behavior For More Personalized Suggestions
In the digital age, personalization reigns supreme. The more services understand your likes or preferences, the better they serve you. With this combined approach, Amazon plans to use your Prime Video viewing behavior to recommend what you should listen to next on Audible. By doing so, Amazon is taking personalization a step deeper, exploring cross-platform user behavior to create a more enriched user experience.
3. Adding a New Dimension to Audiobook Selection
Your audiobook picks will no longer be random or rely solely on generic suggestions. Instead, they’ll be based on the shows and movies you’ve been enjoying on Prime Video. Let’s say you’ve been indulging in a sci-fi series marathon; Audible might suggest a classic space adventure novel or a celebrated author’s latest work in that genre.
4. It’s Still in Test Phase
This integration isn’t fully operational yet, as it’s still in its testing phase. That said, looking at Amazon’s track record with tech innovations and implementing user-friendly features, it won’t be far-fetched to assume that this unique synthesis of visual and aural entertainment will soon become a reality.
5. Part of Amazon’s Larger Goal
The linking of Prime Video and Audible is a strategic move by Amazon, shifting away from treating Audible as a separate entity. This is a clear demonstration of Amazon’s broader goals of unifying its entertainment services to form a mega-ecosystem that serves diverse user needs under one umbrella. Clearly, Amazon is looking to create harmony within its services, and we’ll certainly hear (and see) more of that in the future.
To sum it up, shouldn’t what our eyes enjoy influence what our ears should experience too? Amazon certainly seems to ponder this idea. With its new test, Amazon is preparing to turn a corner, offering users a deeply connected and enriching entertainment experience. Let’s wait and see how these two worlds of entertainment will intertwine.
Credit: BBC. TechCrunch, Reuters
