Written by 13:31 Tech News Views: [tptn_views]

5 Key Insights into How a New York-based Startup is Personalizing Brand Experience

Imagine walking into your favorite store and the sales associate not only knows your name, but also intuitively presents you with products that match your style and preferences. This level of personalized customer experience is exactly what one New York-based startup is now enabling companies to do in the digital world.

1. Micro-Targetting with Unique Profiles

Innovation is ubiquitous in the tech world, but this startup stands out by harnessing customer data to create detailed profiles. Brands specify attributes they care about, and the startup conjures up a tailored shopping experience that feels unique to each user.

2. Personalized Homepages

Talk about a high-tech welcome mat! By utilizing these specialized profiles, the start-up transforms a brand’s homepage to an individualized portal. No more sifting through irrelevant products; customers only encounter items that resonate with their tastes.

3. Customized Product Description Pages

It doesn’t stop at the homepage. Even product descriptions are personalized, offering targeted insights that speak directly to the customer’s interests and needs. Such emphasis on personalized communication elucidates the route to customer satisfaction and improved sales.

4. Tailored Emails and SMS

Feeling overwhelmed by irrelevant marketing emails and texts? This startup brings a refreshing change. Brands using their technology are able to send communications that are hyper-relevant and engaging, resulting in increased customer interaction and brand loyalty.

5. The Future of Personalized Brand Experience

This startup’s avant-garde approach to personalization is changing the gamut of online shopping and marketing. As innovations like these continue to transform the digital realm, businesses must adapt to maintain a competitive edge and continue resonating with evolving consumer preferences.

At first glance, the startup’s approach might seem like just another tech innovation. A deeper look, though, reveals an important shift in customer-focused strategy. Brands need to ensure they keep pace with such advancements, lest they risk becoming disconnected from their customer base in an increasingly personalized marketplace.

Credit: BBC. TechCrunch, Reuters