Written by 23:15 Tech News Views: [tptn_views]

7 Insightful Ways New Media Learns from Its Predecessors

The progression of media stands as a testament to our evolution as a creative species. New media forms are often birthed in the shadows of their predecessors, borrowing and integrating elements until they establish their unique footprints. Hovering over our historical panorama of media progression, we draw parallels between the birth of television, wedged between radio and streaming platforms, and its metamorphosis over time.

1. Inheritance Is Early Media’s Foundation Stone

Just like the evolution of species, media evolution embraces the concept of inheritance. All new media versions borrow heavily from their predecessors. Televisions in their infancy were merely radio broadcasts with visuals, a clear inheritance from radio.

2. Testing the Waters

New media platforms usually initiate their journey by cautiously emulating the formats of the existing ones. They feel their way around, understanding their potential and limitations before venturing into uncharted territories.

3. Developing a Unique Vocabulary

An essential part of solidifying their presence involves creating unique identifiers – a vocabulary of sorts. This vocabulary sets them apart, morphing them into a unique entity rather than a mere extension of their predecessor.

4. The Key to Survival: Adaptation

Adapt or perish – this evolutionary motto applies as much to media platforms as it does to living species. Successful platforms must adapt and evolve to cater to ever-changing consumer preferences and technological advancements.

5. Bridging the Generation Gap

Every new medium bridges the gap between the older and younger generations. Youngsters are quick to adapt to new media forms, while older generations often take time to catch up. The adoption and evolution of television served as a uniting factor, transcending generational boundaries.

6. Shaping Society

Media is more than just a tool for communication – it plays a defining role in community building. In our increasingly digitized world, this role is amplified. Television fundamentally shaped the modern society and new media platforms have taken up the same mantle.

7. Preparing for the Future

Just like television emerged out of radio, all current and future media platforms, including streaming, will take their first steps aided by the previous ones. Leveraging their lessons, these platforms are equipped to better navigate the new media-scape.

In conclusion, while every media form carries a distinct personality, they all share the same “geneology.” The subsequent generations learn and evolve, benefiting from the wisdom of the old, while pushing the boundaries of the new. Even as we usher in exciting media paradigms, the significance of their roots remains ingrained within them.

Credit: BBC. TechCrunch, Reuters