In a surprising turn of events, STIRR, a free, ad-supported streaming TV service from Sinclair, has found a new home with Thinking Media, a startup on a mission to revolutionize cloud-based streaming solutions. This marks one more milestone in the ever-evolving terrain of over-the-top and free, ad-supported television services. Here are eight intriguing points about this deal.
1. New Direction for STIRR
Known for its innovative approach towards keeping the streaming world afloat, STIRR is now set to steer its ship into uncharted waters under the guidance of Thinking Media.
2. Enter: A Victory for Startups
This acquisition places Startup Thinking Media at the epicenter of the free, ad-supported streaming TV industry, which proves the potentiality of startups to shake up even the most established markets.
3. STIRR’s Original Parentage
A crucial point to remember is that STIRR was initially a brainchild of broadcasting juggernaut Sinclair. With their significant presence in broadcasting and media, Sinclair’s decision to part ways with STIRR is indeed noteworthy.
4. Think Globally: International Expansion
One of the bold ambitions of the new owner, Thinking Media, is to take STIRR’s reach beyond national borders. It plans to tread on the path of international expansion, which might disrupt the global streaming arena.
5. Tripling the Content Library
A part of Thinking Media’s ambition is to triple the content library of STIRR, thereby providing viewers with an extensive range of on-demand content, thus posing a formidable challenge to competitors.
6. AI: The Future of Streaming?
A distinct aspect of Thinking Media’s plan is to transform STIRR into an AI-native streamer. Incorporating AI into this platform shows a promising direction for the streaming and tech industry as a whole.
7. Transition of Power
This deal represents a significant power shift in the FAST and OTT service provision space. By selling its asset to a relatively young venture like Thinking Media, Sinclair has indeed made a bold move that may redefine power distribution in the industry.
8. Looking Forward
Lastly, this change of hands of STIRR is a testament to the fluid, dynamic nature of technological growth and the extent to which startups can influence it. It would be riveting to witness the future trajectory of STIRR under Thinking Media’s auspices.
In conclusion, STIRR’s recent transition from Sinclair to Thinking Media has opened up a plethora of possibilities within the streaming services field. What lies ahead might just redefine how we perceive and interact with streaming television going forward.
Credit: BBC. TechCrunch, Reuters