In the digital age, disparities are palpable between consumer applications and their B2B counterparts. While the former largely provide an enticing user experience with florid designs and seamless interfaces, the latter often lag with their more cumbersome and less intuitive designs. This chasm has been perceived by a European venture which has taken it upon itself to revamp the landscape of business apps. Leaning into the fact that phones are now our primary computers, this startup is developing an array of mobile-first B2B applications aiming to align them with the ease and appeal of consumer applications.
1. Spotting The Divide
The stark contrast between consumer and B2B applications is quite pronounced. On one hand, developers consistently push boundaries to create appealing and user-friendly consumer apps, and on the other, business applications suffer from a shortcoming on both fronts. This imbalance sets the stage for the much-needed evolution of B2B apps.
2. The Saviour Startup
Coming to the fore is a European startup that has recognised the yawning gap in usability, design and functionality of B2B apps. The venture is focused on making these apps more engaging and ensuring that they match up to the standards set by consumer apps.
3. Mobile-first Approach
Adapting to the changing computing environment and recognizing the ubiquity of smartphones, the startup is creating a suite of B2B applications with a keen focus on mobile optimisation. The era of bulky desktops has waned, and it’s high time businesses adopted mobile-first principles for their applications.
4. Alluring Design Aesthetics
A key area of upgrade is the design aspect. The new suite of business apps promises to break away from the traditional, tedious design framework, bringing in fresh and vibrant aesthetics. By doing so, users will find these apps more attractive and enjoyable to use.
5. Enhancing Usability
While beautiful design is a plus, the greatly enhanced user experience is where the startup really aims to make a difference. Through streamlining processes and simplifying navigation, businesses can expect a significant increase in efficiency and user satisfaction from these revamped apps.
In conclusion, this unnamed European startup’s approach to overhauling B2B applications is a classic case of spotting a gap in the market and acting on it. As they tread this path, their work could very well trigger a global paradigm shift in the design and functionality of B2B apps, ensuring they no longer play second fiddle to consumer apps.
Credit: BBC. TechCrunch, Reuters
