What does this mean for the search bar?
As quick as an auto suggest answer to “ What’s the best…” (which was ‘What’s the best in shop in Wakey’ for us,) Google has announced that it is building it’s own AI-powered search tools.
Having sensed competition from both Open Ai and Microsoft Bing’s Ai-powered search tools and chatbots, the company has a few AI-powered ideas of its own, working under the codename “Magi”.
The aim is to use the now-popular artificial intelligence and machine learning algorithms to provide more relevant and personalized search results to users. Google’s search algorithm, known as “RankBrain,” uses machine learning to help identify the best results for a user’s search query.
This isn’t the first time the company has used such machine learning algorithms. It’s previously developed tools like Google Lens, which uses machine learning and image recognition to help users identify objects in photos and videos, and Google Assistant, a voice-powered assistant that uses natural language processing and machine learning to provide personalized responses to user queries.
The company believes that AI and machine learning has helped to improve the accuracy and relevance of its search results, making it one of the most effective search engines available today.
Search and employ
Initially the story was reported in the New York Times, which stated that the Ai-powered tool would be released slowly and available only to one million users.
As mentioned Google is facing stiff competition as people attempt to search more across the numerous platforms and channels available to them using Microsoft’s Bing chatbot and ChatGPT
How much does Google have to worry about though? There’s no doubt that Google and ChatGPT serve different purposes. Google is a search engine designed to help you find that perfect restaurant in a Sorrento backstreet while ChatGPT is a language model designed to generate human-like text, conversations and information.
Google uses a range of complex algorithms and data analysis to search the web and is really effective for finding specific information quickly and easily.
ChatGPT, on the other hand, answers questions and generates text, and can be a valuable tool for tasks like language translation, developing and coding websites or programs generating creative writing prompts, or answering general knowledge questions.
They serve different purposes, but Google is visibly scared. Barely a month after tech’s leaders call for a halt into Ai-powered LLMs and software, it seems that the bigger companies and original tech innovators are now playing catch up, and trying to keep up with the competition in a rapidly moving search landscape.
