If you’ve been around productivity enthusiasts, you’ve likely heard of Todoist. With a whopping 30 million users worldwide, the handy checklist app has been sweeping every corner of personal organization. But why hasn’t it made a significant inroad at workplaces as a project-management tool? Here, we are throwing some light on the matter.
1. Familiar, yet Underappreciated
Surprisingly, despite being overwhelmingly popular as a personal task tracker, Todoist hasn’t managed to break into the corporate project-management sphere. There’s no singular reason to this – could it be a stigma around simplicity, or is it the thunder being stolen by more business-focused tools?
2. Simplicity: Curse or Blessing?
Todoist’s beauty lies in its simplicity. The user-friendly interface is a hit among people who appreciate decluttered spaces (digital and mental). However, businesses seem to associate sophistication with complexity. Could this illusion be the sword that Todoist is falling on?
3. Corporate Apprehension
In the corporate world, migrating from one system to another is a daunting task; and it’s not taken casually. Transition phase, training, data-loss risks – all contribute to the inertia resisting the switch. Perhaps, if Todoist focused more on facilitating this transition process, and provided safeguards, it would see a surge in acceptance.
4. The Power Trio: Marketing, Pilots, and ROI
Marketing is always key. Even the best tools toil unnecessarily in the absence of a strong marketing strategy. It matters significantly how Todoist positions itself in the corporate scheme of things. Free corporate pilot programs could be an enticing offer. But, most importantly, it would have to prove a lucrative return on investment for businesses to take the leap of faith.
5. Collaboration is Key
Productivity pertains to both individual and team. While Todoist has nailed the former, the corporate world runs on collective productivity. Their current tools support this inherently. While Todoist offers a collaborative feature, it’s quite under-marketed, and somewhat underdeveloped compared to business-standard project management tools.
Todoist’s personal task management proficiency is undisputed. However, the leap from personal to professional spheres requires strategic shifts on multiple fronts. Showcasing its potential for scaling up, developing features that focus on teamwork, and building strapping marketing strategies could be game-changers. As users, we appreciate the simplicity in our personal lives, so why shouldn’t corporations welcome this simplicity to revolutionize their workflows? After all, complexity does not necessarily equate to efficiency.
Credit: BBC. TechCrunch, Reuters