Written by 13:05 Tech News Views: [tptn_views]

What is Blockout 2024?

The “Blockout 2024” movement has emerged on social media as a form of protest against celebrities and their perceived silence or inadequate actions regarding the conflict in Palestine, particularly in light of contrasting opulent displays at events like the Met Gala against the backdrop of severe crises such as the recent attacks in Gaza.

The “Blockout 2024” movement has emerged on social media as a form of protest against celebrities and their perceived silence or inadequate actions regarding the conflict in Palestine, particularly in light of contrasting opulent displays at events like the Met Gala against the backdrop of severe crises such as the recent attacks in Gaza.

Key Points:

  • Origins of the Movement: The movement started after an incident at the Met Gala, where influencer Haley Baylee, dressed extravagantly, used the phrase “Let them eat cake,” echoing the infamous and apocryphal quote attributed to Marie Antoinette during a time of severe inequality in France.
  • Juxtaposition of Opulence and Crisis: The movement gained traction due to the stark contrast observed between the lavish lifestyles displayed by celebrities at the Met Gala and the harrowing images from Gaza, where severe humanitarian crises are unfolding.
  • Public Response: The movement encourages social media users to unfollow, block, and boycott celebrities who fail to use their influence to speak out against the injustices in Palestine. This includes blocking these figures on social media to deprive them of ad revenue and engagement on their platforms.
  • Celebrity Involvement: Some celebrities have remained silent, while others like Lizzo have actively participated by sharing resources and making donations. This selective activism has prompted discussions about the responsibility of public figures in leveraging their platforms for social justice.
  • Impact of the Movement: The movement is reportedly beginning to impact the follower counts and engagement metrics of targeted celebrities, reflecting a broader discontent with celebrity culture and the perceived responsibilities of public figures.

Key Takeaway:

The Blockout 2024 movement underscores a growing frustration with high-profile individuals who are seen as not doing enough to address or mitigate serious global issues, using the power of social media to attempt to hold public figures accountable by directly affecting their digital presence and influence. This represents a shift towards more direct forms of digital activism, where the public exercises their power through engagement and disengagement on platforms that amplify celebrity voices.

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